Branding is more than just a memorable logo! A strong brand presence is important for your recognition; a recognisable brand promotes trust, and trust creates repeat custom. A person’s perception of your company is built on your customer service, reputation, advertising and logo. When all of these elements are positive, you have a healthy brand. Here are a few reasons … Read More
Do pop-ups (modals) really work or can they be harmful to your user experience?
Providing your user with a positive experience is key to the success of your website. Studies have suggested that the experience of enjoyment has a number of major components when that experience is most positive. The ability to concentrate on what you’re doing, a sense of control and an effortless involvement that dissipates worry are often all mentioned. Bearing this … Read More
Starting a business? Should you use a free website service, build it yourself, or hire a professional?
Starting a business can be a costly process and keeping your outgoings to a minimum is good practice. Yet it’s also important to get yourself a web presence and having a website can be your strongest marketing tool. We’ve all been told about a business, or driven past or noticed an advert that has sparked our interest. What do we … Read More
The speed of your website could be responsible for your high bump rates and poor Google rankings!
No one likes to be kept waiting, do they? It is, therefore, common sense that your website should be fast. Knowing why speed is so critical will help you understand why site speed optimisation should be at the top of your priority list. How long can you keep a visitor waiting? Well, 57% of online consumers will abandon a site … Read More
Why increasing user interaction on your website encourages engagement and improves your conversion
Already have a website? Is it performing as you hoped or are you disappointed with the number of sales or enquiries you are receiving? Improving the way your visitors interact with your website delivers a positive user experience and positive experiences are more likely to convert those visitors into customers. If people aren’t interacting with your website, this signifies that … Read More