Branding is more than just a memorable logo! A strong brand presence is important for your recognition; a recognisable brand promotes trust, and trust creates repeat custom. A person’s perception of your company is built on your customer service, reputation, advertising and logo. When all of these elements are positive, you have a healthy brand. Here are a few reasons … Read More
Do pop-ups (modals) really work or can they be harmful to your user experience?
Providing your user with a positive experience is key to the success of your website. Studies have suggested that the experience of enjoyment has a number of major components when that experience is most positive. The ability to concentrate on what you’re doing, a sense of control and an effortless involvement that dissipates worry are often all mentioned. Bearing this … Read More
Starting a business? Should you use a free website service, build it yourself, or hire a professional?
Starting a business can be a costly process and keeping your outgoings to a minimum is good practice. Yet it’s also important to get yourself a web presence and having a website can be your strongest marketing tool. We’ve all been told about a business, or driven past or noticed an advert that has sparked our interest. What do we … Read More
Why increasing user interaction on your website encourages engagement and improves your conversion
Already have a website? Is it performing as you hoped or are you disappointed with the number of sales or enquiries you are receiving? Improving the way your visitors interact with your website delivers a positive user experience and positive experiences are more likely to convert those visitors into customers. If people aren’t interacting with your website, this signifies that … Read More