HEADHOUSE HAIR SALON

There are plenty of hair salons to choose from in Horsforth! Whilst Headhouse is a highly successful salon with a loyal clientele, they felt the need to increase their public presence online and continue to build their client base. They weren't using social media at the time and were unsure of which channels to use, and indeed, how to use them. Their existing site was unresponsive and the requirement for the site to work on mobile phones in this particular market was paramount. The client also wanted to rebrand the business and develop a new look, inline with the recently restyled salon.

As a unisex salon the new branding needed to reflect this: neither too feminine nor masculine. We would design and develop a responsive website that reflected the new look salon and its ethos and values, whilst ensuring it was fast and search engine-friendly. We needed to research and identify appropriate social media channels for the clients to use, and consider how they might use them to their advantage.

We used a flowing typeface for the branding which reflected the professional, modern and friendly ethos of the salon whilst remaining gender-neutral. The website was built on the Wordpress platform, allowing the client to operate a blog, and was designed to work seamlessly on any device. Organic search engine optimisation was a key focus from the very start of the project and this paid dividends with a significant increase in their search rankings, achieving a page one position for their preferred search term. Three key social channels were identified as being key to promoting the salon online; we set up the channels for the client and then provided training on how to use them and best practice for optimum results.